Ex-Googler On Included Snippets: Google is More Reluctant To Send Out Users Out Into The Web

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Ex-Googler Marissa Mayer in a podcast on the topic of why Google search is so bad described that it wasn’t Google that was bad it was the Internet. Then she believed that a person of the reasons for keeping users on Google is due to the fact that the web isn’t constantly a good experience.

Ex-Googler Marissa Mayer

Marissa Mayer was worker # 20 at Google. She played key roles in essentially all of Google’s significant items, including Google search, local, images, and AdWords, among others.

She left Google to end up being president and CEO of Yahoo! for five years.

Mayer was not just there at the beginning of Google but played a role in forming the business, which provides her an unique perspective on the business and its thinking, to some extent.

What is the Factor for Zero-Click SERPs?

Marissa Mayer appeared on a current Freakonomics podcast that was on the topic of, Is Google Worsening?

In one part of the podcast she firmly insisted that Google search is only a mirror and does not develop the poor quality of the search results.

She asserted that if the search results are even worse that’s only due to the fact that the Internet is even worse.

The podcast then proceeds to go over highlighted snippets, what some in the search marketing community call zero-click search results.

They’re called zero-click due to the fact that Google shows the info a user requires on the search engine result page so that the users get their answer without needing to click through to a website.

Google officially says that these search functions are created to be handy.

Marissa Mayer suggested that another inspiration to keep individuals from clicking to a website is since the quality of the Web is so bad.

The podcast host began the conversation with his interpretation of what included snippets are:

“One method Google has attempted to combat the overall decline in quality is by supplementing its index of a trillion web pages with some material of its own.

If you ask a basic concern about cooking or the age of some politician or star, and even what’s the very best podcast, you might see what Mayer calls an ‘inline result,’ or what Google calls a ‘featured snippet.’

It’s a little bit of text that addresses your concern right there on the search-results page, without any need to click a link.”

Mayer provided her opinion that Google may be “hesitant” to refer users to websites.

She explained:

“I think that Google is more reluctant to send out users out into the web.

And to me, you know, that indicate a natural stress where they’re saying,

‘Wait, we see that the web sometimes isn’t a fantastic experience for our searchers to continue onto. We’re keeping them on our page.’

People might view that and state,

‘Well, they’re keeping them on the page since that assists them make more cash, provides more control.’

However my sense is that current uptick in the number of inline results is since they are worried about a few of the low-quality experiences out on the internet.

I think that the issue is actually hard.

You may not like the way that Google’s fixing it at the moment, however given how the web is altering and developing, I’m uncertain that the old method, if reapplied, would do as well as you ‘d like it to.”

What Is the Motivation Behind Featured Snippets?

The reason Google gives for supplying featured snippets in the search results is that they are convenient for users.

Google’s assistance files describe:

“We show featured bits when our systems identify this format will assist people more easily discover what they’re seeking, both from the description about the page and when they click the link to read the page itself. They’re specifically practical for those on mobile or searching by voice.”

Marissa Mayer’s opinion matters since she played a crucial function in shaping Google, from Search to AdWords to Gmail.

Obviously she’s only offering her opinion and not specifying a fact that Google is reluctant to send traffic to sites since the quality of the Internet is bad.

But could there be something to her observation that Google is simply a mirror and that websites today are not great?

Think about that in 2022, there were 8 formally acknowledged Google updates.

Of those eight updates, 6 of them updates were spam updates, useful material updates and product evaluation updates.

The majority of Google’s updates in 2022 were developed to remove poor quality internet content from the search results.

That focus on weeding out poor quality websites aligns with Marissa Mayer’s view that the Internet today is full of low quality content.

The history of Google’s algorithm updates in 2022 conforms to Marissa Mayer’s observation that web content is bad and that it affects the quality of search engine result.

She said that she gets a sense that Google may be “worried about a few of the low-quality experiences out on the web,” and that’s one of the reasons that it may be “hesitant” to send traffic to sites.

Could Marissa Mayer be stating out loud what Googlers might not say in public?


Listen to the Freakonomics podcast here

Is Google Getting Worse?

Featured image by Best SMM Panel/Koldunov