There are a growing number of reports across the web of Google Advertisements accounts managers threatening to get in touch with customers directly, regardless of not being permitted to.
According to the reports, agencies who don’t react to emails from Google Advertisements account supervisors are being met with threats from Google reps to get in touch with clients straight.
In many cases, the Google Ads account supervisors call clients and inform them to drop their companies.
There are 2 things to make clear here:
- Agencies are not required to speak to Google associates
- At no point must a Google Ads account supervisor call an agency’s client
A Google Ads rep informing clients to fire their agency crosses the line.
However, these reports are becoming more frequent.
Matt Janaway, CEO of Marketing Labs, shared his experience on LinkedIn today:
Screenshot from: linkedin.com/posts/mattjanaway, November 2022. Janaway’s post captured the attention of Google Advertisements Intermediary Ginny Marvin, who states the issue will be attended to”right away.” Marvin adds,”This is not in line with how we anticipate our group to
support our marketers and company partners.” Screenshot from: linkedin.com/posts/mattjanaway, November 2022. Janaway isn’t alone in his experience. Throughout October, reports flowed on Reddit of Google representatives engaging in similar practices. One Reddit user posted a screenshot of an e-mail gotten by a Google Ads Account
Strategist, which checks out: “I am writing to you one last time as a courtesy, due to the fact that my sincere goal is to provide you
value and advanced strategies with google advertisements and deal with you carefully, to help you conserve time and make your customers more successful with google ads, therefore I am contacting you for the last time to notify you that if I do not reach you, I will presume that you are not getting my e-mails and will contact the clients that I have been designated directly.”Another Reddit user has nearly the very same story, stating they
have actually been “bugged”with everyday e-mails from a Google Advertisements representative to get on a call and carry out campaign modifications. Again, agencies aren’t bound to speak to Google associates or carry out changes clients aren’t asking for. Must you get an email like the one above, the best thing to do is submit a complaint through
Google’s main form. Beware of these aggressive sales techniques. As long as you’re not breaking any policies, Google has no say over
how you run your customers’projects. Featured Image: FGC/Best SMM Panel