Is Domain Name A Google Ranking Aspect?

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Keep in mind the early days of the internet?

You might spend all day chatting with your pals on AOL messenger while you played solitaire on Yahoo games. And after that your mommy got the phone to make a call, and you were begun the web. Good times.

In those days, if you were doing some shopping, there was a great chance you were doing it on a site with a precise match domain (EMD). For example, if you required a pet dog collar, you ‘d most likely wind up on a website with an address like

In those primitive days of search engine optimization, it prevailed for companies to put their exact target keyword phrase right in their domain URL.

Regrettably (or possibly fortunately, depending on how you feel about EMDs), fraudsters and bad stars benefited from this, nabbed up a lot of these domains, and linked them to low-grade sites.

So, what holds true today? Does your domain have an impact on search results page?

Let’s take a better look at the debate.

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The Claim: Is Domain Call A Ranking Aspect?

Having a specific match domain used to be a huge offer.

In 2010, cost $49.7 million: still the most expensive domain name purchase of perpetuity. So plainly, someone valued domains with that keyword.

It was (and sometimes still is) common for people in the SEO market to promote for EMDs. The claims around them normally being that they instantly create credibility and create an one-upmanship.

But keep in mind those bad actors we spoke about in the last section? Eventually, Google got wise to their keyword-stuffing URLs and altered its algorithm to discount them. But that’s not to say your website’s domain does not affect SEO.

The Proof: The Impact Of Domain On SEO

There is a great deal of mixed details about domain names and their impact on rankings.

There’s no concern that domain played a role in rankings at one point.

In a 2011 Webmaster Hangout, Matt Cutts, a software engineer on Google’s Browse Quality group, acknowledged the role EMDs played in the tech giant’s search algorithm.

However, he also stated:

“And so, we have actually been considering changing that mix a little bit and sort of turning the knob down within the algorithm, so that provided 2 different domains it would not necessarily assist you as much to have a domain with a lot of keywords in it.”

And simply one year later on, in 2012, Cutts tweeted that low-grade precise match domains would get minimized presence in search engine result.

Lastly, in 2020, Google Web Designer Trends Expert John Mueller exposed keywords in domain no longer play a role in determining search engine results rankings.

Responding to a concern if keywords in domain impact rankings throughout an Ask Google Webmasters video, he said, “In other words, no. You don’t get a special benefit like that from having a keyword in your high-level domain.”

But this doesn’t suggest that domain names are unimportant. They’re just not direct ranking aspects.

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Our Verdict: Your Domain Call Is Not A Ranking Aspect, However Is Still Important

Now that we’ve established that domain are NOT a part of your general search

engine rankings, SEO experts can simply forget about

them, right? Never. Your option of a domain can be a crucial aspect of your UX and public image. Your domain ought to normally be the most recognizable element of your company. Often that’s not your organization name but a specific brand name or hallmark.

You may want to consider subdomains or even separate domains for various homes. If you offer items that resellers bring, this can help your consumers discover you more easily.

Using keywords in your domain does not help in terms of search ranking; if not done correctly, it could even injure your SEO.

However, if your branding is heavily focused on a specific service or product, including a keyword in the domain might assist users understand what you’re about at a glance. A thoroughly positioned keyword could likewise assist attract audiences likely to convert.

Don’t be afraid to use a keyword if it’s extremely relevant or part of your branding.

So, here’s the TL; DR: Your domain doesn’t straight affect your Google ranking however supplies opportunities for savvy web online marketers to show their brand name’s values and develop more positive user experiences.

For more assistance selecting a domain name, have a look at Roger Montti’s guidance.

Featured Image: Paulo Bobita/Best SMM Panel

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