Today’s Ask An SEO question comes from Kayle from Cape Town, who asks:
Google shows 314 of my web sites pages are indexed, however Ahrefs only shows 260 internal pages and Semrush just shows 220. What does this suggest? How can I properly cross-check whether all my pages are indexed?
Whoever said “numbers don’t lie” never ever worked with a modern-day analytics program– or, any program that attempts to replicate what Google is doing. Those programs lie all the time.
But the lies aren’t dubious.
None of the tools we utilize are attempting to trick us into thinking we have various results than we do.
Comprehending how a tool works, what it is measuring, and how to finest read those measurements is a vital ability for any digital marketer.
So, how do you understand the distinctions in between diverse lead to various tools?
Take a look at The Tool’s Source
The first step in understanding how to understand arise from several tools is to understand the tool you are using.
Where does that tool pull its data?
How does it pull information?
Is the information going to be accurate or more of a trend gauge?
For example, brand-new SEO pros are frequently stunned by the variations when taking a look at Semrush’s traffic approximates vs. numbers in Google Analytics.
However if you comprehend how each tool gets its information, its appropriate usage becomes self-apparent.
Semrush’s traffic analysis is based on the number of keywords a site ranks for and a price quote of just how much traffic each keyword will bring.
This is hugely unreliable when looking to compare absolute information for websites.
If you are looking for traffic trends over time, Semrush is one of the best tools out there for competitive analysis.
But I would never use it to determine the traffic on a site where we have access to Google Analytics, since Google Analytics determines the real visitors to a website.
Semrush price quotes traffic; Google Analytics measures traffic.
Ahrefs Vs. Semrush Vs. Google Search Console
Let’s get to the concern at hand.
If I am trying to understand the number of indexed pages for a website I manage, I’m only going to rely on information from Google Search Console. Why?
Google Browse Console (GSC) is the only tool of the three in question that measures the number of pages are indexed vs. estimates the number of indexed pages.
Is Google Browse Console constantly wholly fix? No.
But in nearly every case, GSC will provide a more precise representation of the number of pages are actually indexed.
Both Semrush and Ahrefs offer the choice to connect your GSC data to your account.
This makes the data from those tools more precise on your site.
This does not imply that the varieties of rivals’ websites– or websites where you don’t control the Google Browse Console– are going to have more accurate lead to Ahrefs or Semrush.
However if you require competitive analysis, Ahrefs and Semrush are the best way to compare apples to apples.
As far are “cross-checking whether all your pages are indexed,” I do not think that’s required.
Google is the place you want all of your pages indexed.
Google Browse Console was made for that purpose.
It’s the only source of original information you have when it pertains to Google’s index, due to the fact that search operators do not return accurate results and haven’t for a long time.
It is essential for digital online marketers to comprehend what a tool does, where its data comes from, and the very best way to use it.
So far, I haven’t seen an AI that is a substitute for a keen marketing mind equipped with the knowledge of how the ecosystem works.
So before you run an analysis, understand the tool and what it is best utilized for.
You’ll be a better digital online marketer if you understand what you are determining, how, and why.
Included Image: Dikushin Dmitry/Best SMM Panel